Believe in better

We accomplish great things, and have a great time doing it.

OUR MISSION

Our mission is to develop dramatically better juvenile products and build a great company. Dramatically better products redefine the most important attribute in their category. Great companies care about more than financial success.

OUR VALUES

  • INNOVATION

    We never let fear of failure limit our creativity, and we're open to change whenever good ideas present themselves.

  • PASSION

    We're passionate about what we do and that inspires passion in others.

  • PEOPLE

    We treat people like they are our most important asset, because they are.